Growing WIFU – Dr. Ulrich Bretschneider appointed Interim Professor

Corporate Entrepreneurship and Digitalisation in Family Businesses


The Witten Institute for Family Business (WIFU) is very happy to announce that Dr. Ulrich Bretschnider will be the Interim Professor for the new Chair of Corporate Entrepreneurship and Digitalization in Family Business.

Dr. Bretschneider studied Business Administration with a specialization on Information Systems and Marketing at Paderborn University and received his Ph.D. (Dr. rer. pol.) from Technical University Munich. At the moment, he also is Interim Professor of Information Systems at Siegen University. His research interest focuses on Digitalization with a special focus on “IT-enabled Crowdsourcing for Innovation/Open Innovation”, “Digital-enabled Business Model Innovation”, “Crowd Work as Digital Value Creation” and “Digital Business Models”. His publications on these topics have appeared in the Journal of Management, Journal of Strategic Information Systems and Journal for the Proceedings of  the International Conference on Information Systems.